The Rules of #LiveryMadness

Q: How was the field of 64 chosen?

A: We looked across Indycar, CART, Champ Car and the IRL from the 1980’s to present day and created an initial pool of ~100 unique liveries. One sponsor would get a maximum of one entry into the tournament. It was a subjective pool that combined unique color combinations, memorable schemes and brand colors that meshed well with the curves of the chassis.


Q: What did you do when there were multiple liveries of the same sponsor?

A: As you may have been part of, we allowed the community to vote on their favorite livery within a grouping of sponsors. Although one could argue the 2nd and 3rd best within a group should be in the tournament, we wanted to make it level across all sponsors from a quantity perspective.


Q: What is the format?

A: Single elimination, bracket style tournament. Similar in structure to March Madness with four regions (Speedway, Short Oval, Road and Street). Each region was given seeding of 1 through 16. Seeds were determined subjectively but also on popularity within initial voting.


Q: How will the winner be determined?

A: Poll results. Each matchup will have a poll that will run for 24 hours. The livery with the most votes win. We encourage promotion for these polls if you want to get behind certain liveries.


Q: What happens if there is a tie?

A: We will have a sudden death one hour vote. Tie is based on twitter percentage results. 


Q: Why are most of the liveries from the 90s?

A: Well to be fair, that’s when the predominant amount of marketing dollars were spent from sponsors creating uniquely identifiable liveries.


Q: Is this really a popularity contest?

A: Kind of. Ideally you are voting on the paint scheme but it’s hard to ignore the driver, the helmet, the car, the history and everything else that went along with it. 


Q: Where’s my 1972 livery?

A: There are 8 actually! 


Q: When does it start and end?

A: We will be kicking off the voting on November 3rd and ending early March. So this will be running throughout the entire off season


Q: How often are matchups?

A: The schedule will be a bit flexible, but ideally one matchup every other day, with promotion in between such as .gifs and video clips.


Q: Do the four regions mean anything?  

A: Nope, just better than north, south, east, west.

 

Q: When do the matchups start?

A: Ideally 9AM CT time.


Q: Where can I see the entire bracket? 

A: ​Right Here!  

Santino Ferrucci may be the one holding the off season cards at the moment... where will he end up for 2020?

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